Cost of Beauty Campaign – Shoot #1

I often wonder where our materials come from, why makeup is so pretty and what chemicals and unknown substances are used in order to facilitate our ever-growing materialistic world. So I began to research.

Screen Shot 2017-01-29 at 12.13.55  Screen Shot 2017-01-29 at 12.13.42

It was at the point of horror that this idea came to me. I am an animal lover, and decided to create awareness to humans of their “cost of beauty”. Animals don’t have a voice. They can squeal at a needle just like we could, but they can’t stop us from harming their lives, causing them irritation or taking away their life grown fur. And why do we think we have the right to do that? 

Screen Shot 2017-01-29 at 12.12.52So I formed a team of like-minded people that could help me gain the materials and research I needed to make this campaign a success. For the next 7 days I will be posting images and facts about the cruelty to animals in our cosmetic world through awful figures of animal testing and real skin in our fashion fixed life. The images are meant to portray the serious expression of how much I hate this process, whilst the fabrics, postures and bloodstains convey the vulnerability of the animals and their pain. The materials used in these images are not real, but extremely accurate and tune in to the realistic aspect of this project.Screen Shot 2017-01-29 at 12.13.31

In 2015 4.14million experiments were completed in Great Britain, with 50% of them relating to genetically modified breeding in order for us to test our cosmetics. Cats, dogs, mice, rats, guinea pigs, rabbits etc – are forced to be injected and hurt for the sake of our new eye shadow shades or moisturising foundation. And what’s more frustrating, these tests aren’t even 100% reliable, because animals are not humans. Their skin IS different to ours, we have different properties and genetics. So we are harming lives for no reason…

In today’s post I am “Facing the Change”. I wantScreen Shot 2017-01-29 at 12.08.02 this image to reflect the kind of make up we use but also the COST of it. How although to a screen this makeup looks beautiful; beneath it lies destruction, an ever dripping fall of blood. Around my neck is some material, able to represent the scales of a fish or the skin of a reptile. Its fashion aspect – fantastic; its reality – brutal. We SHOULD NOT be using the lives of innocent animals to feed our materialistic hunger.

 

I could not have done this project without the help of some very talented and equally passionate people. Sophie Colquhoun – our photographer. The girl with the vision board who helped me direct this project, who is now also choosing to use this as her University project! Result. Thank you for your time and effort and for your incredible camera skills! Thank you to Jade Stewart our MUA. You helped us portray the strength behind these images and also captured the beauty of cosmetics combined with our frustration with the world. And thank you to Ashleigh, for your support with the project and for your endless list of ideas!


 

More Images and their reasons:

 

“Most alligator skins come from farmed animals who are raised in crowded tanks or pools of fetid, stinking water. The animals are shot or crudely bludgeoned with hammers.”

https://www.peta.org/…/animals-used-fo…/exotic-skins-animals/

I found out a lot from this website, and only copied those two sentences because the rest were too brutal for a scrolling Facebooker to read. Crocodile and alligators are perceived as violent and hot natured animals – and so what if they are? Does that mean that they don’t deserve a life, a home? Should they be brutally skinned alive for the sake of our next designer Hermes bag? NO. 

Screen Shot 2017-01-29 at 12.08.16The fabric shown in this image is a take on crocodile skin and how although we drape it upon ourselves for an element of fashion, (that will probably only be worn once and then thrown), the blood on my naked shoulder and the frowning expression, reflect the consequences of this outfit.

Please think before you buy.

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